Finances
You’ll learn to use the Wild Birds Unlimited Financial and Accounting Tools to plan for and understand profitability and cash flow in your store. You will also gain insight into financial procedures by reviewing case studies of actual store operations.
Nature & Hobby Education
You don’t need to be a bird expert to operate a Wild Birds Unlimited store, but you should enjoy birds and nature. From hands-on product training to ongoing hobby education, you’ll have the resources you need to become your community’s backyard bird feeding expert.
Marketing
Our marketing support is designed to attract new customers and to keep existing customers coming back. We provide you with a yearly Marketing Plan which incorporates direct mail, email marketing, a store web site, educational outreach, public relations and other advertising to create a comprehensive strategy. We will guide you through the process of creating a marketing budget to maximize the resources within your local market, including a complete opening and grand opening plan.
Merchandising
You will benefit from a wide array of Wild Birds Unlimited private label merchandise, including our custom seed blends, exclusive and private labeled feeders, our exclusive hardware system, and much more that will set you apart from your competition. You will also learn how to buy, price and sell our products.
Human Resources
You’ll learn how to recruit, train and retain excellent employees. You will also learn to use our specially developed training programs to improve your staff’s effectiveness. These programs will help you motivate your staff to understand and follow your store’s mission through customer service and salesmanship standards.
Information Systems
You’ll learn how to use our custom computer tools to track important business measurements. You will also learn to use this information to make informed decisions aboutmarketing, labor, scheduling, product assortment, inventory levels and other operating expenses.
Finances
You’ll learn to use the Wild Birds Unlimited Financial and Accounting Tools to plan for and understand profitability and cash flow in your store. You will also gain insight into financial procedures by reviewing case studies of actual store operations.
Nature & Hobby Education
You don’t need to be a bird expert to operate a Wild Birds Unlimited store, but you should enjoy birds and nature. From hands-on product training to ongoing hobby education, you’ll have the resources you need to become your community’s backyard bird feeding expert.
Marketing
Our marketing support is designed to attract new customers and to keep existing customers coming back. We provide you with a yearly Marketing Plan which incorporates direct mail, email marketing, a store web site, educational outreach, public relations and other advertising to create a comprehensive strategy. We will guide you through the process of creating a marketing budget to maximize the resources within your local market, including a complete opening and grand opening plan.
Merchandising
You will benefit from a wide array of Wild Birds Unlimited private label merchandise, including our custom seed blends, exclusive and private labeled feeders, our exclusive hardware system, and much more that will set you apart from your competition. You will also learn how to buy, price and sell our products.
Human Resources
You’ll learn how to recruit, train and retain excellent employees. You will also learn to use our specially developed training programs to improve your staff’s effectiveness. These programs will help you motivate your staff to understand and follow your store’s mission through customer service and salesmanship standards.
Information Systems
You’ll learn how to use our custom computer tools to track important business measurements. You will also learn to use this information to make informed decisions aboutmarketing, labor, scheduling, product assortment, inventory levels and other operating expenses.