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Mission, Vision and Values

Wild Birds Unlimited Mission
“We Bring People and Nature Together, and We Do It with Excellence.”

Wild Birds Unlimited Vision
We Bring Joy into our Customers’ Lives…by sharing our passion for birds and knowledge about the hobby of backyard bird feeding.
We will “Save the Song Birds” by inspiring our customers and communities into action.

Wild Birds Unlimited Values
We Believe in Being Honest, Ethical and Respectful with Everyone.
We Embrace Diversity in our Community.
We Guarantee our Products are of the Highest Quality, are Truly Effective and an Excellent Value.
We Support Sustainably-produced Products whenever possible.
We Support Local and National Bird and Wildlife Habitat Conservation Organizations and Educational Programs.