Carmel, IN – Now anyone can attract song, color and life to their backyard by visiting www.wbu.com. The redesigned and enhanced Wild Birds Unlimited (WBU) website reflects the in-store experience and enables visitors to learn more about birds, regardless of their hobby expertise.

The site focuses on the customer point of view and what they want from the hobby. Visitors to the site can quickly and easily learn what bird food to offer to attract a specific bird and what bird feeder to offer it in. Fun facts about each bird give insight into their behaviors, almost giving them a personality. Customers can also shop online or visit a retail store location near them.

“As odd as it may sound, our new website gives us just one more way to bring people and nature together,” stated Bo Lowery, Director of Digital Marketing Communications. “It encourages everyone to learn more about birds and shows how to attract them to your backyard. It really does motivate people to get outside and enjoy nature,” Lowery added.

This redesign completes phase two of the Wild Birds Unlimited online presence project. Phase one was completed last year with the overhaul of the franchise development site.

ABOUT WILD BIRDS UNLIMITED

Wild Birds Unlimited is the original and largest franchise system of backyard bird feeding and nature specialty stores with 300 locations throughout the United States and Canada. Wild Birds Unlimited specializes in bringing people and nature together with bird feeding and nature products, expert advice and educational events. Wild Birds Unlimited recently ranked No. 8 overall and No. 1 in the Retail category on Franchise Business Review’s prestigious 2016 Franchisee Satisfaction Awards Top 200 Franchises list. Visit our website and shop online at www.wbu.com. To learn how you can open your own Wild Birds Unlimited, visit www.wbufranchise.com.