GivingTuesday, the global generosity movement, is a celebration of all types of generosity. GivingTuesday inspires people around the world to give gifts of time, skills, goods, advocacy, and more, showing that everyone has something to give and every act of generosity counts. What started in 2012 at New York’s 92nd Street YMCA as a simple idea – a day that encouraged people to do good, has grown into a worldwide phenomenon inspiring millions of people to give back and reach out in kindness each year.

Across the Wild Birds Unlimited system, franchise store owners have partnered with 1,300 local organizations and devoted 8,400 hours to service. Last year, as a group, WBU franchisees donated approximately $500,000 to local organizations. When factoring in their nine national strategic partnerships, donations are close to $750,000.

In honor of GivingTuesday, we are encouraging our customers to join us in support of local community organizations. It can be as simple as sharing gratitude for someone who has helped you in a time of need to volunteering your time or making a donation. Giving to others, no matter how large or small can make a difference in your community.