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Home | WBU Wins the Most Innovative Franchisee Support Award  

Wild Birds Unlimited received first place in the Most Innovative Franchisee Support category of the Operations Innovation Awards, presented by Franchise Update Media.

Franchisee Innovation Award

Franchise Update Media conducted its second annual Franchise Innovation Awards contest this spring. The goal of the awards is to identify and recognize the franchisors creating and implementing the most original and successful innovative strategies and tactics to build their brand. Wild Birds Unlimited won the Most Innovative Franchisee Support Award in the Operations category. Judges reviewed many top-notch operations teams to determine the true innovators which quickly pivoted to update, streamline and scale best practices and processes post COVID-19.

“We are honored to have received the Franchising Update Innovation Award,” said Amy Moore, Vice President of Retail Concepts of Wild Birds Unlimited. “This award is a true reflection of what can be accomplished in a very short period of time under difficult circumstances if you have incredible trust, partnerships and an opportunity to collectively collaborate with all key stakeholders. We have an incredible system comprised of adaptive franchisees, innovative and supportive suppliers and a franchise support center staff geared towards delivering an exceptional level of support. The speed at which all team members were able to change course as new developments unfolded during COVID, allowed our system to continue to address the needs of our customers and keep them participating in a hobby that brought joy into their lives through backyard bird feeding.”

We have an incredible system comprised of adaptive franchisees, innovative and supportive suppliers and a franchise support center staff geared towards delivering an exceptional level of support. We are so honored to receive this award!

You can learn more about the Innovation Awards here.