Privacy Statement

Privacy Policy

Effective Date: 11/26/2007

This statement discloses the privacy practices for the Wild Birds Unlimited Web site (http://www.wbu.com). Questions regarding this statement should be directed to:

Wild Birds Unlimited, Inc.
11711 N. College Avenue, Suite 146
Carmel, IN 46032
317-571-7100
webmaster@wbu.com

Privacy Policy for Wild Birds Unlimited

Your privacy on the Internet is important to us. Because we gather certain types of information about the users of our web site, we feel you should fully understand the conditions under which we collect and use that information. This Privacy Policy discloses what information we gather, how we use it, and how to correct or change it.

Our site offers links to other sites. Although we make every effort to select sites that we feel might be of interest to our visitors, Wild Birds Unlimited cannot guarantee your privacy when linking to one of these sites. This policy covers the following:

 

1. What information this site gathers / tracks about you

Information We Collect
Our site will not collect any personal information about individuals except when specifically and knowingly provided by such individuals.

Our site uses order forms for customers to request information, provide feedback to the web site, and sign up for free offers and newsletters. We collect visitors’ contact information in order to fulfill the requests made by our visitors for the aforementioned services.

Our site uses forms to enable visitors to express an interest in franchise opportunities. We collect visitor’s contact information (like their mailing address and email address) and financial status information (like present net worth and amount of capital available for investment). Contact information is used to send information about franchise opportunities.

Your IP Address / Use of Cookies
IP addresses along with browser type and access times are logged in aggregate by our servers to help determine patterns of use of specific areas of our site. We do not link this automatically-collected data to personally identifiable information.

2. What this site does with the information it gathers / tracks

How information is used
Our site collects contact information primarily to keep lines of communication open with our customers by sending them our newsletters and allowing them to provide us with feedback.

Your contact data is available only to Wild Birds Unlimited, Inc., its franchise stores and assigned agents. Users may opt out of receiving communications from Wild Birds Unlimited, Inc., its franchise stores and assigned agents; see the choice/opt out section below.

Though we make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order or legal process served on our Web site.

Service Providers
We use ExactTarget to provide email marketing services on our site. When you sign up for our email newsletters, we will share your name and email address as necessary for the third party to provide that service. We also use Process Peak to manage and process franchise opportunity inquiries. We will share the information you submit when requesting information about a franchise opportunity with them as neccessary to provide that service.

We do not share, sell, trade, or rent your personal information to third parties for their promotional use.

Security
This site has security measures in place to protect the loss, misuse and alteration of the information under our control.

All of our users’ information is restricted in our offices. Only employees who need the information to perform a specific job (for example, our billing clerk or a customer service representative) are granted access to personally identifiable information. Our employees must use password-protected screen-savers when they leave their desk. When they return, they must re-enter their password to re-gain access to user information. Furthermore, ALL employees are kept up-to-date on our security and privacy practices. Every six months, as well as any time new policies are added, our employees are notified and/or reminded about the importance we place on privacy, and what they can do to ensure our users’ information is protected. Finally, the servers that store personally identifiable information are in a secure environment in a locked room.

3. With whom this site shares the information it gathers / tracks

Where your information is available
Contact data you provide anywhere on our site (such as name, address and email address) is available only to Wild Birds Unlimited, Inc., its franchise stores and assigned agents. Your e-mail address may be released to a third party used only for the purpose of fulfilling subscriptions for our opt-in e-mailed newsletter.

4. Opt-out policy

Choice/Opt-Out
Visitors to our site receive communications from us only when they opt-in to doing so (such as by subscribing to our email newsletter) or when necessary to confirm details of an order or fulfill any other form of visitor request. You can also send email to webmaster@wbu.com to remove your information from our database. This will ensure that you do not receive future communications from us or that you no longer receive our service.

5. Correcting and Updating Personally Identifiable Information

Correct/Update
This site gives users the option to change and modify information previously provided. You can send email to webmaster@wbu.com to correct or update your information in our database.

6. Deleting or Deactivating Your Name from Our Database

Delete/Deactivate
This site gives users the option to change and modify information previously provided. Users who have subscribed to our opt-in e-mail newsletter may change their subscription e-mail address, account preferences or unsubscribe directly from our site. Additionally you can send email to webmaster@wbu.com to correct or update your information in our database. You will receive a confirmation via e-mail when the requested changes have been made.

7. Notification of Changes

Notification of Changes
Wild Birds Unlimited, Inc. may edit this privacy policy from time to time. If at some point in the future, there is a change to our information usage practices that affect your Personally Identifiable Information, we will notify you by email of the relevant changes. At the time of this message, you will be able to opt-in to this information usage by sending a message to webmaster@wbu.com. You should also check this posted privacy statement for changes.

If you have any questions about this privacy statement, the practices of this site, or your dealings with this web site, you can contact:

Legal Department
Wild Birds Unlimited, Inc.
11711 N. College Avenue
Suite 146
Carmel, IN 46032
webmaster@wbu.com