Privacy Policy
Effective Date: 11/26/2007
This statement discloses the privacy practices for the Wild Birds Unlimited Web site
(http://www.wbu.com). Questions regarding this statement should be directed to:
Wild Birds Unlimited, Inc.
11711 N. College Avenue, Suite 146
Carmel, IN 46032
317-571-7100
webmaster@wbu.com
Privacy Policy for Wild Birds Unlimited
Your privacy on the Internet is important to us. Because we gather certain types of information about the users of our web site, we feel you should fully understand the conditions under which we collect and use that information. This Privacy Policy discloses what information we gather, how we use it, and how to correct or change it.
Our site offers links to other sites. Although we make every effort to select sites that we feel might be of interest to our visitors, Wild Birds Unlimited cannot guarantee your privacy when linking to one of these sites.
This policy covers the following:
1. What information this site gathers/tracks about you
2. What this site does with the information it gathers/tracks
3. With whom this site shares the information it gathers/tracks
4. This site's opt-out policy
5. This site's policy on correcting and updating personally identifiable information
6. This site's policy on deleting or deactivating your name from our database
7. This site's policy on notification of changes
Questions regarding this statement should be directed to webmaster@wbu.com.
1. What information this site gathers/tracks about you
Information We Collect
Our site will not collect any personal information about individuals except when specifically and knowingly provided by such individuals.
Our site uses order forms for customers to request information,
provide feedback to the web site, and sign up for free offers and
newsletters. We collect visitors' contact information in order to
fulfill the requests made by our visitors for the aforementioned
services.
Our site uses forms to enable visitors to express an interest in
franchise opportunities. We collect visitor’s contact information (like
their mailing address and email address) and financial status information
(like present net worth and amount of capital available for investment).
Contact information is used to send information about franchise
opportunities.
Your IP Address / Use of Cookies
IP addresses along with browser type and access times are logged in aggregate by our servers to help determine patterns of use of specific areas of our site.
We do not link this automatically-collected data to personally
identifiable information.
2. What this site does with the information it gathers/tracks
How information is used
Our site collects contact information primarily to keep lines of
communication open with our customers by sending them our newsletters
and allowing them to provide us with feedback.
Your contact data is available only to Wild Birds Unlimited, Inc., its franchise stores and assigned agents.
Users may opt out of receiving communications from Wild Birds Unlimited,
Inc., its franchise stores and assigned agents; see the choice/opt out
section below.
Though we make every effort to preserve user privacy, we may need to
disclose personal information when required by law wherein we have a
good-faith belief that such action is necessary to comply with a current
judicial proceeding, a court order or legal process served on our Web
site.
Service Providers
We use ExactTarget to provide email marketing services on our site.
When you sign up for our email newsletters, we will share your name and
email address as necessary for the third party to provide that service.
We do not share, sell, trade, or rent your personal information to
third parties for their promotional use.
Security
This site has security measures in place to protect the loss, misuse
and alteration of the information under our control.
All
of our users’ information is restricted in our offices. Only employees who need the
information to perform a specific job (for example, our billing clerk or a
customer service representative) are granted access to personally
identifiable information. Our employees must use password-protected
screen-savers when they leave their desk. When they return, they must
re-enter their password to re-gain access to user information.
Furthermore, ALL employees are kept up-to-date on our security and privacy
practices. Every six months, as well as any time new policies are added,
our employees are notified and/or reminded about the importance we place
on privacy, and what they can do to ensure our users’ information is
protected. Finally, the servers that store personally identifiable
information are in a secure environment in a locked room.
3. With whom this site shares the information it gathers/tracks
Where your information is available
Contact data you provide anywhere on our site (such as name, address
and email address) is available only to Wild Birds Unlimited, Inc., its
franchise stores and assigned agents. Your e-mail address may be released
to a third party used only for the purpose of fulfilling subscriptions for
our opt-in e-mailed newsletter.
4. This site's opt-out policy
Choice/Opt-Out
Visitors to our site receive communications from us only when they
opt-in to doing so (such as by subscribing to our email newsletter) or
when necessary to confirm details of an order or fulfill any other form of
visitor request. You can also send email to
webmaster@wbu.com to remove your information from our database. This will ensure that you do not receive future communications from us or that you no longer receive our service.
5. This site's policy on correcting and updating personally identifiable information
Correct/Update
This site gives users the option to change and modify information previously provided. You can send email to
webmaster@wbu.com to correct or update your information in our database.
6. This site's policy on deleting or deactivating your name from our database
Delete/Deactivate
This site gives users the option to change and modify information
previously provided. Users who have subscribed to our opt-in e-mail
newsletter may change their subscription e-mail address, account
preferences or unsubscribe directly from our site. Additionally you can
send email to webmaster@wbu.com to
correct or update your information in our database. You will receive a
confirmation via e-mail when the requested changes have been made.
Notification of Changes
Wild Birds Unlimited, Inc. may edit this privacy policy from time to time. If at some point in the future, there is a change to our information usage practices that affect your Personally Identifiable Information, we will notify you by email of the relevant changes. At the time of this message, you will be able to opt-in to this information usage by sending a message to
webmaster@wbu.com. You should also check this posted privacy statement for changes.
8. Contacting This Web Site
How to contact us
If you have any questions about this privacy statement, the practices of this site, or your dealings with this web site, you can contact:
Legal Department
Wild Birds Unlimited, Inc.
11711 N. College Avenue
Suite 146
Carmel, IN 46032
webmaster@wbu.com
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