

• How much does it cost to start a Wild Birds Unlimited store?
• What are the ongoing royalty and advertising fees?
• Does Wild Birds Unlimited provide historical financial information about their stores?
• Does Wild Birds Unlimited allow multiple store ownership?
• What qualifications is Wild Birds Unlimited looking for in a franchisee?
• Do I receive a designated territory?
• How big is the market for Wild Birds Unlimited?
More than 55.5 million people participate in backyard birdfeeding and they spend money to support their hobby. People spend nearly $5.4 billion annually on birdfeeding and watching wildlife. Of that, they spend $4 billion on birdseed and wildlife food, $780 million on birdfeeders, birdbaths and nesting boxes, and $656 million on binoculars and spotting scopes.* So as you can see, the market is very, very big.
*Source: 2006 U.S. Fish and Wildlife Service Survey of Fishing, Hunting and Wildlife Associated Recreation.